This question was phrased by the source as follows: "For shopping decisions, my social media networks are a great source of information (strongly/ somewhat agree)"
* The survey was conducted in 28 countries with 50,000 shoppers in:Â
Europe: UK, Spain, Sweden, Switzerland, Poland, Netherlands, Italy, France, Germany, Belgium, and Austria. LATAM: Peru, Mexico, Ecuador, Colombia, Chile, Brazil, and Argentina. Asia: South Korea, Japan, Indonesia, India, and China. North America: USA, and Canada. South Africa. Australia. Russia.
Citation formats
Importance of social media platforms for purchase decisions in the U.S. 2021
In 2021, over **** (35 percent) of consumers used social media to research merchandise in the United States. When comparing age groups, Millennials (58 percent) used social media for this purpose the most. Post Millennials ranked second, with roughly ** percent actively using social media platforms as important information sources for buying decisions.
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GfK. (July 13, 2021). Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/
GfK. "Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation." Chart. July 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/
GfK. (2021). Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/
GfK. "Percentage of Online Shoppers Using Social Media Platforms as Information Sources for Buying Decisions in The United States in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2021, /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/
GfK, Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/ (last visited August 01, 2026)
Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation [Graph], GfK, July 13, 2021. [Online]. Available: /statistics/1338816/social-media-networks-used-for-shopping-decisions-by-generation-us/
