According to a survey conducted in the Philippines in February 2025, ** percent of female and ** percent of male respondents stated that they shopped via TikTok in the past 12 months. Meanwhile, there were significantly more Filipino male respondents who used Facebook to make a purchase.Â
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Rakuten Insight. (March 27, 2025). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. (2025). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in The Philippines as of February 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/ (last visited August 03, 2026)
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375411/philippines-popular-social-media-platforms-used-for-shopping-by-gender/
