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Share of online shoppers who had used live commerce in the United Kingdom (UK) in 2023, by generational cohort

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Source

Release date

July 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

256 respondents*

Age group

18-65 years

Special properties

respondents who had already participated in live commerce

Supplementary notes

* The source surveyed over 1,000 online consumers who regularly use social media platforms.

Citation formats

Share of shoppers who participated in live commerce in the UK 2023, by generation

Published by
Yihan Ma,
Jan 21, 2025

In 2023, nearly ** percent of the respondents in the United Kingdom who stated that they had used live commerce one or more times were Millennials. Gen Z also made up a large share of those who had participated in live commerce (** percent) in 2023, as opposed to Gen X and Boomers with ** and *** percent of respondents, respectively.

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