According to a 2024 survey, Gen Z consumers were the most prompt to use TikTok shop one or more times a day in the USA. In addition, ** percent of Millennials used TikTok shop at least once a week.Â
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Jungle Scout. (January 13, 2025). Frequency of use of TikTok Shop in the United States in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/
Jungle Scout. "Frequency of use of TikTok Shop in the United States in 2024, by generation." Chart. January 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/
Jungle Scout. (2025). Frequency of use of TikTok Shop in the United States in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/
Jungle Scout. "Frequency of Use of Tiktok Shop in The United States in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2025, /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/
Jungle Scout, Frequency of use of TikTok Shop in the United States in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/ (last visited July 28, 2026)
Frequency of use of TikTok Shop in the United States in 2024, by generation [Graph], Jungle Scout, January 13, 2025. [Online]. Available: /statistics/1606021/tiktok-shop-use-by-generation-in-the-us/
