As of the fourth quarter of 2022, Facebook was the top social network for online shopping among Millennials, Gen X, and Baby Boomers, used by **, **, and ** percent of respondents, respectively. Conversely, Gen Z respondents were more inclined to purchase products on other social media platforms than on Facebook.
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Klarna. (June 26, 2023). Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1322709/social-network-shopping-by-generation-belgium/
Klarna. "Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1322709/social-network-shopping-by-generation-belgium/
Klarna. (2023). Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1322709/social-network-shopping-by-generation-belgium/
Klarna. "Most Popular Social Media Platforms for Shopping in Belgium in 4th Quarter 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1322709/social-network-shopping-by-generation-belgium/
Klarna, Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1322709/social-network-shopping-by-generation-belgium/ (last visited July 24, 2026)
Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation [Graph], Klarna, June 26, 2023. [Online]. Available: /statistics/1322709/social-network-shopping-by-generation-belgium/
