consumers who have participated in live shopping events on social media over eight times in the past year
Supplementary notes
* Respondents from the following generational cohorts: 1,394 Gen Z consumers, 3,219 Millennial consumers, 3,757 Gen X consumers, and 3,630 Boomer consumers.
Citation formats
Live shopping participation on social media worldwide 2024, by generation and total
According to a global 2024 survey, around ** percent of consumers had participated in live shopping events on social media platforms. This was the highest among Millennials, as roughly ** percent had engaged in live-commerce. Nearly a ** of survey respondents in the Gen Z age cohort reported using social media platforms for live shopping. In 2024, live commerce was the most popular in , ****, and ***.
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Capgemini. (January 7, 2025). Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. "Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. (2025). Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini. "Share of Consumers Frequently Engaging in Live Shopping Events on Social Media Platforms in 2024, by Total and Generation
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1612831/live-shopping-participation-worldwide-by-age/
Capgemini, Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
ÌÇÐÄÆƽâ°æ, /statistics/1612831/live-shopping-participation-worldwide-by-age/ (last visited July 26, 2026)
Share of consumers frequently engaging in live shopping events on social media platforms in 2024, by total and generation
[Graph], Capgemini, January 7, 2025. [Online]. Available: /statistics/1612831/live-shopping-participation-worldwide-by-age/
