In 2022, almost **** in *** (** percent) German millennials surveyed said they had previously participated in livestream shopping events, more than any other generation. Meanwhile, ** percent of Gen X respondents had heard of live commerce, while just percent had previously used it. Baby boomers scored lowest in terms of participation (** percent) and awareness (**** percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Klarna. (November 17, 2022). Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1347383/livestream-online-platforms-awareness-germany-generation/
Klarna. "Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation." Chart. November 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1347383/livestream-online-platforms-awareness-germany-generation/
Klarna. (2022). Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1347383/livestream-online-platforms-awareness-germany-generation/
Klarna. "Share of People Who Had Participated in or Heard of a Live Streaming Shopping Event in Germany in 2022, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Nov 2022, /statistics/1347383/livestream-online-platforms-awareness-germany-generation/
Klarna, Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1347383/livestream-online-platforms-awareness-germany-generation/ (last visited July 25, 2026)
Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation [Graph], Klarna, November 17, 2022. [Online]. Available: /statistics/1347383/livestream-online-platforms-awareness-germany-generation/