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Share of consumers worldwide who purchased a product from influencers and celebrity brands in 2023, by generation

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Source

Release date

January 2024

Region

Worldwide

Survey time period

October to November 2023

Number of respondents

11,681*

Age group

18 years and older

Supplementary notes

*Of the 11,681 consumers surveyed, 1,048 belonged to Gen Z, 3,358 of the consumers were Millennials, 3,586 belonged to Gen X, and  3,689 of the consumers were Boomers.

Citation formats

Global consumers who bought a product from influencers and celebrity brands 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2024

The statistic shows that younger consumers were more likely to purchase products from influencers and celebrity brands in 2023. For example, ** percent of surveyed consumers belonging to Generation Z purchased a product from an influencer or celebrity brand in 2023, whereas only *** percent of Boomers made a similar purchase.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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