Chinese singer and actor Liu Yuning has become the new favorite among brands for Weibo marketing in China. In 2023, ** out of 1,000 top performing brand-related contents on Weibo were posted by Liu. Wang Yibo and Wang Hedi took the second and third spots, with ** and ** effective endorsement posts, respectively.
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of effective brand endorsement posts by celebrities on Weibo in China in 2023." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of effective brand endorsement posts by celebrities on Weibo in China in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Effective Brand Endorsement Posts by Celebrities on Weibo in China in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/ (last visited July 27, 2026)
Number of effective brand endorsement posts by celebrities on Weibo in China in 2023 [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465817/china-celebrities-most-active-in-posting-endorsement-content-on-weibo/
