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Distribution of brand endorsements in China in 2022, by type of spokesperson
Popular types of endorsement in advertising China 2022
Despite the rise of influencers and virtual characters, celebrities remain the most preferred ambassadors by many brands in China. Over of brand endorsement deals in 2022 went to celebrities' pockets while a * proportion flew to virtual idols.
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QuestMobile. (February 28, 2023). Distribution of brand endorsements in China in 2022, by type of spokesperson [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. "Distribution of brand endorsements in China in 2022, by type of spokesperson." Chart. February 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. (2023). Distribution of brand endorsements in China in 2022, by type of spokesperson. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile. "Distribution of Brand Endorsements in China in 2022, by Type of Spokesperson." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2023, /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
QuestMobile, Distribution of brand endorsements in China in 2022, by type of spokesperson ÌÇÐÄÆƽâ°æ, /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/ (last visited July 28, 2026)
Distribution of brand endorsements in China in 2022, by type of spokesperson [Graph], QuestMobile, February 28, 2023. [Online]. Available: /statistics/1377406/china-common-types-of-spokespersons-used-by-brands/
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