In 2021, influencer marketing attracted **** billion Swedish kronor in spending in Sweden. The source projected that the expenditure would increase by roughly ** percent in 2022 to reach **** billion kronor (approximately *** million U.S. dollars at December 2022 exchange rates). The 2022 global influencer marketing market was estimated at **** billion U.S. dollars.
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IAB Sverige. (June 2, 2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK)." Chart. June 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. (2022). Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige. "Influencer Marketing Spending in Sweden from 2016 to 2022 (in Million Sek)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2022, /statistics/1356217/influencer-marketing-spending-sweden/
IAB Sverige, Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) ÌÇÐÄÆƽâ°æ, /statistics/1356217/influencer-marketing-spending-sweden/ (last visited July 25, 2026)
Influencer marketing spending in Sweden from 2016 to 2022 (in million SEK) [Graph], IAB Sverige, June 2, 2022. [Online]. Available: /statistics/1356217/influencer-marketing-spending-sweden/
