As of March 2023, nearly ** percent of ** millennials worldwide found influencers' recommendations of a brand or product more engaging than regular advertisements. For ** percent of the respondents, influencer recommendations were also considered more trustworthy than average ads. According to the same report, millennials ranked reliability as the most wanted quality in a brand.
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GWI. (July 20, 2023). Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. "Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. (2023). Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. "Millennials' Opinions on How Much They Trust Product/Brand Recommendations Made by Social Media Influencers Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI, Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/ (last visited July 29, 2026)
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 [Graph], GWI, July 20, 2023. [Online]. Available: /statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
