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Leading products purchased after promotions from influencers in Japan as of August 2021, by category

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Source

Release date

September 2021

Region

Japan

Survey time period

August 27 to 31, 2021

Number of respondents

1,000*

Age group

20-59 years

Special properties

registered users of the company's survey panel

Method of interview

Online panel

Supplementary notes

*Out of an original sample of 1,000 respondents, 22 percent that have made a purchase after a promotional post and 18.2 percent that have made a purchase after a non-promotional post were surveyed for this question.

Citation formats

Major products bought due to influencer marketing in Japan 2021, by category

Published by
F. Watty,
Jun 22, 2022
Promotional posts of influencers showed a higher impact on consumer shopping behavior in Japan than referrals without a promotional character. As revealed in a survey conducted in *, fashion was the most common product category named by respondents who made purchases following posts published by influencers. While more than ** percent stated that they were influenced by fashion-related submissions tagged as promotional, the share was significantly lower for posts without any advertising intentions.
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