During an early 2022 survey carried out among consumers in Sweden, ** percent of responding men and ** percent of responding women born in the 2000s stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at **** billion Swedish kronor in the country in 2022.
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Internetstiftelsen. (October 7, 2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender." Chart. October 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. (2022). Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen. "Share of Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden as of February 2022, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2022, /statistics/1394382/follow-influencers-age-sweden/
Internetstiftelsen, Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/1394382/follow-influencers-age-sweden/ (last visited July 26, 2026)
Share of internet users who followed influencers, YouTubers, or streamers in Sweden as of February 2022, by age and gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: /statistics/1394382/follow-influencers-age-sweden/
