Comedy actor Li Zongheng was the go-to celebrity for brand promotion on Douyin. In 2023, Li garnered over ** million user engagements from his brand-related videos. Bai Jingting, Paul Che, and Chen Zihan each followed with over ** million user interactions.
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Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, und 163.com, und China Advertising Association, und Reli Yanjiusuo). "Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions)." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, 163.com, China Advertising Association, Reli Yanjiusuo). (2024). Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup, and 163.com, and China Advertising Association, and Reli Yanjiusuo). "Number of User Engagements from Brand Endorsement Videos on Douyin in China in 2023, by Celebrity (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
Various sources (EntGroup & 163.com & China Advertising Association & Reli Yanjiusuo), Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/ (last visited August 01, 2026)
Number of user engagements from brand endorsement videos on Douyin in China in 2023, by celebrity (in millions) [Graph], Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465982/china-most-engaging-celebrities-in-brand-endorsement-on-douyin/
