According to a summer 2023 survey, ** percent of the responding marketers from Canada indicated financial services was the leading category for managing influencer marketing. Consumer packaged goods was the second top category, with ** percent.
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IAB Canada. (July 26, 2023). Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1552876/top-industry-categories-influencer-marketing-canada/
IAB Canada. "Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023." Chart. July 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1552876/top-industry-categories-influencer-marketing-canada/
IAB Canada. (2023). Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1552876/top-industry-categories-influencer-marketing-canada/
IAB Canada. "Leading Industry Categories Marketers Are Managing in Influencer Marketing in Canada as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2023, /statistics/1552876/top-industry-categories-influencer-marketing-canada/
IAB Canada, Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1552876/top-industry-categories-influencer-marketing-canada/ (last visited July 21, 2026)
Leading industry categories marketers are managing in influencer marketing in Canada as of June 2023 [Graph], IAB Canada, July 26, 2023. [Online]. Available: /statistics/1552876/top-industry-categories-influencer-marketing-canada/
