According to a summer 2023 survey, ** percent of the responding marketers from Canada indicated they were using Instagram for paid influencer marketing campaigns. In comparison, *** percent of the respondents utilized X (formerly Twitter) for the same purpose.
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IAB Canada. (July 26, 2023). Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1552831/top-platforms-paid-influencer-marketing-canada/
IAB Canada. "Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023." Chart. July 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1552831/top-platforms-paid-influencer-marketing-canada/
IAB Canada. (2023). Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1552831/top-platforms-paid-influencer-marketing-canada/
IAB Canada. "Most Effective Platforms for Paid Influencer Marketing According to Marketers in Canada as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2023, /statistics/1552831/top-platforms-paid-influencer-marketing-canada/
IAB Canada, Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1552831/top-platforms-paid-influencer-marketing-canada/ (last visited July 24, 2026)
Most effective platforms for paid influencer marketing according to marketers in Canada as of June 2023 [Graph], IAB Canada, July 26, 2023. [Online]. Available: /statistics/1552831/top-platforms-paid-influencer-marketing-canada/
