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Share of consumers who have bought personal care products from celebrity and influencer brands in 2023, by frequency

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Source

Release date

January 2024

Region

Worldwide

Survey time period

October to November, 2023

Number of respondents

2,365 respondents

Age group

18 years and older

Special properties

consumers who have bought from celebrity/influencer brands

Citation formats

Purchase rate of care products from celebrity and influencer brands worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2024

In 2023, ** percent of surveyed consumers had occasionally purchased personal care products from celebrity and influencer brands in the past year. Only ** percent of consumers had made these kinds of purchases frequently. 

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