According to a summer 2023 survey, ** percent of the responding marketers from Canada indicated agencies managed clients' influencer marketing on their behalf. Meanwhile, ** percent of the respondents stated they do not engage in influencer marketing.
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IAB Canada. (July 26, 2023). Approaches to managing influencer marketing among marketers in Canada as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1552916/marketer-approaches-influencer-marketing-canada/
IAB Canada. "Approaches to managing influencer marketing among marketers in Canada as of June 2023." Chart. July 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1552916/marketer-approaches-influencer-marketing-canada/
IAB Canada. (2023). Approaches to managing influencer marketing among marketers in Canada as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1552916/marketer-approaches-influencer-marketing-canada/
IAB Canada. "Approaches to Managing Influencer Marketing among Marketers in Canada as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2023, /statistics/1552916/marketer-approaches-influencer-marketing-canada/
IAB Canada, Approaches to managing influencer marketing among marketers in Canada as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1552916/marketer-approaches-influencer-marketing-canada/ (last visited July 20, 2026)
Approaches to managing influencer marketing among marketers in Canada as of June 2023 [Graph], IAB Canada, July 26, 2023. [Online]. Available: /statistics/1552916/marketer-approaches-influencer-marketing-canada/
