According to a 2024 survey on the digital usage among Chinese internet users, around ** percent of respondents said they relied on social networks or search engines in researching a brand. Consumer reviews, brand websites, and mobile apps were other major channels for gathering brand information.
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We Are Social, & DataReportal, & Meltwater. (February 24, 2025). Main channels as a primary information source in researching a brand in China as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1290753/china-popular-brand-research-channels/
We Are Social, und DataReportal, und Meltwater. "Main channels as a primary information source in researching a brand in China as of 3rd quarter 2024." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1290753/china-popular-brand-research-channels/
We Are Social, DataReportal, Meltwater. (2025). Main channels as a primary information source in researching a brand in China as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1290753/china-popular-brand-research-channels/
We Are Social, and DataReportal, and Meltwater. "Main Channels as a Primary Information Source in Researching a Brand in China as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1290753/china-popular-brand-research-channels/
We Are Social & DataReportal & Meltwater, Main channels as a primary information source in researching a brand in China as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1290753/china-popular-brand-research-channels/ (last visited July 28, 2026)
Main channels as a primary information source in researching a brand in China as of 3rd quarter 2024 [Graph], We Are Social, & DataReportal, & Meltwater, February 24, 2025. [Online]. Available: /statistics/1290753/china-popular-brand-research-channels/
