Which of the following content marketing touchpoints does your company value more in 2024?
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Main content marketing touchpoints for advertisers in China 2024
Social media platforms have become increasingly important for companies to tell their brand stories and market their products. A survey published in June 2024 revealed that ** percent of surveyed advertisers in China indicated official brand accounts on social media as the primary touchpoint for content marketing, second after paid digital media.
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TopMarketing, & Communication University of China, & CTR MarketResearch, & NIA. (June 7, 2024). Major content marketing touchpoints for advertisers in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/
TopMarketing, und Communication University of China, und CTR MarketResearch, und NIA. "Major content marketing touchpoints for advertisers in China in 2024." Chart. June 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/
TopMarketing, Communication University of China, CTR MarketResearch, NIA. (2024). Major content marketing touchpoints for advertisers in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/
TopMarketing, and Communication University of China, and CTR MarketResearch, and NIA. "Major Content Marketing Touchpoints for Advertisers in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2024, /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/
TopMarketing & Communication University of China & CTR MarketResearch & NIA, Major content marketing touchpoints for advertisers in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/ (last visited July 24, 2026)
Major content marketing touchpoints for advertisers in China in 2024 [Graph], TopMarketing, & Communication University of China, & CTR MarketResearch, & NIA, June 7, 2024. [Online]. Available: /statistics/1550839/china-main-content-marketing-touchpoints-for-advertisers/
