The authority score is calculated by assessing a creator's performance across three key metrics: audience (A), the extent of the creator’s follower base and how far their reach extends, engagement (E), the amount of interaction a creator's content generates and views (V), the visibility and exposure a creator's content gains. Each metric is weighted based on its importance, with engagement typically given more weight as it reflects how well a creator's content connects with their audience.
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Popular influencers in Canada 2025, by authority score
As of January 2025, the three leading influencers in Canada by authority score were Justin Bieber, with points, Abel Tesfaye (The Weeknd) with point, and Shawn Mendes with points.
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Favikon. (January 11, 2025). Leading influencers in Canada as of January 2025, by authority score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1559204/top-influencers-by-authority-score-canada/
Favikon. "Leading influencers in Canada as of January 2025, by authority score." Chart. January 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1559204/top-influencers-by-authority-score-canada/
Favikon. (2025). Leading influencers in Canada as of January 2025, by authority score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1559204/top-influencers-by-authority-score-canada/
Favikon. "Leading Influencers in Canada as of January 2025, by Authority Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2025, /statistics/1559204/top-influencers-by-authority-score-canada/
Favikon, Leading influencers in Canada as of January 2025, by authority score ÌÇÐÄÆƽâ°æ, /statistics/1559204/top-influencers-by-authority-score-canada/ (last visited July 23, 2026)
Leading influencers in Canada as of January 2025, by authority score [Graph], Favikon, January 11, 2025. [Online]. Available: /statistics/1559204/top-influencers-by-authority-score-canada/
