Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform
(in million yuan)
Characteristic
Gross merchandise volume in million yuan
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From June to July 2020, Vipshop generated on average **** million yuan from every top-100 Douyin (also known as Tik Tok) influencer campaign in China. The Alibaba-owned B2C e-commerce platform Tmall received *** million yuan from one top Douyin influencer campaign. China's mid-year online shopping festival happened on June 18.
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WalktheChat. (July 20, 2020). Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. "Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan)." Chart. July 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. (2020). Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat. "Average Gross Merchandise Volume Generated from One Top-100 Douyin (Tik Tok) Kol (Key Opinion Leader) Campaign in China from June 17 to July 17, 2020, by Platform (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2020, /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
WalktheChat, Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/ (last visited July 29, 2026)
Average gross merchandise volume generated from one top-100 Douyin (Tik Tok) KOL (key opinion leader) campaign in China from June 17 to July 17, 2020, by platform (in million yuan) [Graph], WalktheChat, July 20, 2020. [Online]. Available: /statistics/1135185/china-average-gmv-per-top-douyin-influencer-campaign-by-platform/
