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Distribution of brand ambassadors in China as of March 2023, by gender

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Sources

Release date

June 2023

Region

China

Survey time period

March 27, 2022 to March 27, 2023

Supplementary notes

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Share of brand endorsers in China 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2023
There is a wider gender gap in luxury brand endorsers compared to other industries in China. Between March 2022 and March 2023, brands in China appointed *** percentage points more male ambassadors than their female counterparts, whereas the difference in the luxury good industry was **** percentage points.
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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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