What are the changes in the types of content your company expects to choose in content marketing in 2024, compared to 2023?
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Main content marketing methods for advertisers in China 2024
Content marketing has been identified as a strategic method for distinguishing brands in competitive markets and fostering more profound consumer relationships. A survey published in June 2024 revealed that ** percent of advertisers in China identified the promotion of products and services as the predominant content marketing type. Advertisers also expressed a high level of appreciation for partnering with influencers content and brand story.
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TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China. (June 7, 2024). Major content marketing strategies for advertisers in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1550100/china-important-content-marketing-types-for-advertisers/
TopMarketing, und NIA, und CTR MarketResearch, und Communication University of China. "Major content marketing strategies for advertisers in China in 2024." Chart. June 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1550100/china-important-content-marketing-types-for-advertisers/
TopMarketing, NIA, CTR MarketResearch, Communication University of China. (2024). Major content marketing strategies for advertisers in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1550100/china-important-content-marketing-types-for-advertisers/
TopMarketing, and NIA, and CTR MarketResearch, and Communication University of China. "Major Content Marketing Strategies for Advertisers in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2024, /statistics/1550100/china-important-content-marketing-types-for-advertisers/
TopMarketing & NIA & CTR MarketResearch & Communication University of China, Major content marketing strategies for advertisers in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550100/china-important-content-marketing-types-for-advertisers/ (last visited July 26, 2026)
Major content marketing strategies for advertisers in China in 2024 [Graph], TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China, June 7, 2024. [Online]. Available: /statistics/1550100/china-important-content-marketing-types-for-advertisers/
