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Primary reasons for purchases on social media according to consumers in selected countries worldwide in 2022 and 2024

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

as of September 2024

Number of respondents

8,000 respondents

Age group

18 years and older

Supplementary notes

The survey included more than 8,000 consumers from Australia, Canada, France, Germany, India, the United Kingdom, and the United States.

Citation formats

Consumers' main reasons for social media purchases worldwide 2024

Published by
F. Watty,
May 30, 2025

During a global survey conducted in September 2024 among consumers, ** percent of participants stated that the primary reason for their purchase on social media was the brand's ability to capture their attention. In comparison, percent of respondents in 2022 expressed the same reason for their purchase.

Furthermore, percent of respondents mentioned influencer promotions as the main reason of purchase on social media in 2024, compared to **** percent in 2022.

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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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