According to a summer 2023 survey, ** percent of the responding marketers from Canada indicated they partnered with micro-influencers. Meanwhile, ** percent of the respondents partnered either with macro- or nano-influencers.
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IAB Canada. (July 26, 2023). Share of marketers partnering with various tiers of influencers in Canada as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1552887/type-partnerships-influencer-marketing-canada/
IAB Canada. "Share of marketers partnering with various tiers of influencers in Canada as of June 2023." Chart. July 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1552887/type-partnerships-influencer-marketing-canada/
IAB Canada. (2023). Share of marketers partnering with various tiers of influencers in Canada as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1552887/type-partnerships-influencer-marketing-canada/
IAB Canada. "Share of Marketers Partnering with Various Tiers of Influencers in Canada as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2023, /statistics/1552887/type-partnerships-influencer-marketing-canada/
IAB Canada, Share of marketers partnering with various tiers of influencers in Canada as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1552887/type-partnerships-influencer-marketing-canada/ (last visited July 24, 2026)
Share of marketers partnering with various tiers of influencers in Canada as of June 2023 [Graph], IAB Canada, July 26, 2023. [Online]. Available: /statistics/1552887/type-partnerships-influencer-marketing-canada/
