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Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020

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Source

Release date

July 2020

Region

China

Survey time period

January and May 2020

Supplementary notes

Influencers' conversion rate is measured by the percentage of the audience who open e-commerce platforms while viewing the content created by the influencers.

Citation formats

Average conversion rate of Key Opinion Leaders (KOLs) in China 2020

Published by
Yihan Ma,
Jul 17, 2020
As of May 2020, the average conversion rate of Chinese influencers reached **** percent, growing by percentage points compared to January. Top-tier influencers in China could generate *** million impressions per post on Douyin, also known as Tik Tok globally.
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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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$0 USD
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