During a survey among advertising buyers in Latin America in 2025, approximately ** percent of respondents said they wanted to advertise on social media in the following 12 months. Around ** percent mentioned search engines, while online retail media and programmatic were cited by about ***and ** percent of the respondents, respectively. It was forecast that Latin America's digital ad spend will grow by nearly ** percent to almost ** billion U.S. dollars in 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Website, & eMarketer. (November 20, 2025). Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1334610/media-advertisers-digital-ads-latin-america/
Website, und eMarketer. "Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America in 2025." Chart. November 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1334610/media-advertisers-digital-ads-latin-america/
Website, eMarketer. (2025). Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1334610/media-advertisers-digital-ads-latin-america/
Website, and eMarketer. "Paid Digital Media Where Advertisers Most Wanted to Insert Advertisements in The following 12 Months in Latin America in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2025, /statistics/1334610/media-advertisers-digital-ads-latin-america/
Website & eMarketer, Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1334610/media-advertisers-digital-ads-latin-america/ (last visited July 27, 2026)
Paid digital media where advertisers most wanted to insert advertisements in the following 12 months in Latin America in 2025 [Graph], Website, & eMarketer, November 20, 2025. [Online]. Available: /statistics/1334610/media-advertisers-digital-ads-latin-america/
