Brands in China tend to rely on rising stars for promotion and brand building. In 2023, nearly ** percent of brand endorsers were between 26 and 35 years old. Following closely were celebrities aged 36 to 45 years, with a share of **** percent.
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Share of brand spokespeople in China in 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Share of brand spokespeople in China in 2023, by age group." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Share of brand spokespeople in China in 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Share of Brand Spokespeople in China in 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Share of brand spokespeople in China in 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/ (last visited July 29, 2026)
Share of brand spokespeople in China in 2023, by age group [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465427/china-distribution-of-brand-spokespeople-by-age-group/
