Delivery expectations of cosmetics online 2025| ��ƽ��

Key figures on delivery speed expectations for online beauty product purchases worldwide in 2025

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Release date

October 2025

More information

Region

Worldwide

Survey time period

June 16th and 27th, 2025

Number of respondents

25,563 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.

Citation formats

In 2025, around ***percent of global online shoppers of beauty products expected their delivery to be made in less than two hours.

The rise of online marketplaces in beauty retail

Leading online marketplaces have become the preferred destination for beauty product purchases, capturing the largest share of consumer spending at around ** percent. These platforms also serve as the primary source of inspiration for nearly ** percent of global shoppers when making beauty product decisions. The convenience and competitive pricing offered by major marketplaces like Amazon have contributed to their dominance in the beauty e-commerce sector.

Global growth and regional differences

The global cosmetics e-commerce market is experiencing significant growth, with revenue reaching approximately billion U.S. dollars in 2023. The United States and China lead the market, each contributing over ** billion U.S. dollars in revenue. Interestingly, the United States shows the highest adoption rate for online beauty shopping, with ** percent of consumers purchasing through digital channels, compared to ** percent in France. This disparity highlights the varying levels of e-commerce penetration across different regions in the beauty industry.