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Video, shop, and live sales distribution of TikTok Shop in the United States in 2025, by Gross Merchandise Value

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Source

In cooperation with
Release date

February 2026

Region

United States

Survey time period

2025

Citation formats

Video, shop, and live sales distribution on TikTok Shop in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

In 2025, video sales were the most used sales channel on TikTok Shop in the United States, accounting for roughly ** percent of the platform's Gross Merchandise Value (GMV). Shops followed at around ** percent, and live sales at around ** percent of the GMV share.

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Statistics on " TikTok Shop in the United States "

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Other statistics that may interest you TikTok Shop in the United States

Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

5

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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