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Distribution of annual expenditure on social media marketing in Japan in 2024, by segment

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Sources

Release date

November 2024

Region

Japan

Survey time period

2024*

Special properties

based on annual expenditure of businesses; domestic market

Supplementary notes

*Figures represent a prospect.

100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.

Citation formats

Social media marketing market share in Japan 2024, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2025

The social media advertising segment was projected to account for more than ** percent of the annual expenditure of businesses on social media marketing in Japan in 2024. It was the largest segment of the social media marketing market, ahead of influencer marketing and support for the operation of social media accounts. The total annual expenditure on social media marketing was projected to reach about *** trillion yen during that year.

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