Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group
Characteristic
I think it is important
I do not think it is important
I have never cared for it
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*All respondents had previously stated that they had seen PR postings of influencers.
Respondents were asked whether they place importance on the number of followers of an influencer to determine whether the information of a PR post can be trusted.
Sample size of age groups: 15 to 19 years: n=200 20 to 29 years: n=200 30 to 39 years: n=200 40 to 49 years: n=200 50 to 59 years: n=200
Citation formats
Importance of follower number for trust in influencer PR posts Japan 2024, by age
According to a survey conducted in Japan in April 2024, **** percent of respondents aged 15 to 19 years old stated that they place importance on the follower number to determine whether a PR post by an influencer is trustworthy. While the share was almost equally high among those in their twenties, it was lower among older age groups.
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PR Times. (May 29, 2024). Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. "Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group." Chart. May 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. (2024). Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times. "Share of People Who Place Importance on The Number of Followers to Determine Whether An Influencer Pr Post Is Trustworthy in Japan as of April 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2024, /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
PR Times, Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/ (last visited August 03, 2026)
Share of people who place importance on the number of followers to determine whether an influencer PR post is trustworthy in Japan as of April 2024, by age group [Graph], PR Times, May 29, 2024. [Online]. Available: /statistics/1558403/japan-importance-of-follower-number-for-trust-in-influencer-pr-posts-by-age-group/
