| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
August 2024
More information
Region
China
Survey time period
as of July 2024
Number of respondents
1,800 respondents
Method of interview
Online survey
Supplementary notes
The survey covered consumers who had interacted with online ads from six industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 600 respondents made a purchase, achieving the ad’s conversion objective.
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