As of February 2026, approximately ** percent of adults surveyed in the United States said they chose ad-supported TV because it was cheaper. Around ** percent reported not minding ads on TV. According to the same study, **percent of U.S. consumers searched for the brand after seeing a TV ad.
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tvScientific. (April 23, 2026). Adults' attitudes toward ad-supported TV in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1225647/tv-content-ad-supported-choice-usa/
tvScientific. "Adults' attitudes toward ad-supported TV in the United States as of February 2026." Chart. April 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1225647/tv-content-ad-supported-choice-usa/
tvScientific. (2026). Adults' attitudes toward ad-supported TV in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1225647/tv-content-ad-supported-choice-usa/
tvScientific. "Adults' Attitudes toward Ad-supported Tv in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2026, /statistics/1225647/tv-content-ad-supported-choice-usa/
tvScientific, Adults' attitudes toward ad-supported TV in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1225647/tv-content-ad-supported-choice-usa/ (last visited July 23, 2026)
Adults' attitudes toward ad-supported TV in the United States as of February 2026 [Graph], tvScientific, April 23, 2026. [Online]. Available: /statistics/1225647/tv-content-ad-supported-choice-usa/
