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Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in the United Kingdom (UK) as of 3rd quarter 2022

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Sources

Release date

October 2022

Region

United Kingdom

Survey time period

Q3 2022

Supplementary notes

The source does not provide information about survey methodology.

Citation formats

Impact of Black Friday mobile ads on purchase decisions in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 2, 2023
During a survey fielded in the United Kingdom (UK) in the third quarter of 2022, ** percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. What is more, ** percent of respondents said that the ads were the only reason they made a purchase.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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