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Level of enjoyment or appreciation for selected advertisement types according to consumers in the United States as of January 2026

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Sources

Release date

March 2026

Region

United States

Survey time period

January 2026

Number of respondents

600 respondents

Age group

25 years and older

Method of interview

Online survey

Citation formats

Level of appreciation for selected ad types according to consumers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2026

An early 2026 survey asked consumers aged 25 and older in the United States how much they enjoyed or appreciated selected advertising media. TV and video streaming ads ranked first: Approximately ** percent of the respondents said they enjoyed them very much. Printed media, out-of-home (OOH), and influencer marketing content ads tied for second, as ** percent of the participants reported enjoying them very much. Conversely, ** and ** percent stated that they did not enjoy text message and email marketing ads, respectively. Still, TV and video streaming, direct mail, and email marketing ranked among the ad types influencing U.S. consumers' purchase decisions the most that year.

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
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