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Leading actions that could help adults restore their trust in a company or brand in the United Kingdom as of September 2025

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Source

In cooperation with
Release date

September 2025

Region

United Kingdom

Survey time period

September 17 and 18, 2025

Number of respondents

2,062 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the survey type.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Leading actions that could help adults restore their trust in a brand in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2026

A September 2025 survey asked adults across the United Kingdom which actions would help them restore their trust in a brand or company. Approximately ** percent said they would not trust the brand again, regardless of its efforts to regain their interest. Around ** percent cited concrete internal changes to address the issue that led to the break in trust, while ** percent mentioned an explanation about what happened and engagement in open, transparent dialogue with the public.

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