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Leading ways of managing creative development and execution for commerce media across placements for retail brands worldwide as of November 2025

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Sources

Release date

November 2025

Region

Canada, France, Germany, United Kingdom, United States

Survey time period

July to November 2025

Number of respondents

109 respondents

Special properties

among commerce media decision-makers working for retail brands

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Top ways of managing commerce media's creative development for retail worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2026

During a 2025 survey among retail marketers in Canada, France, Germany, the United States, and the United Kingdom, approximately ** percent reported reviewing and approving creatives manually but lacking automation or dynamic capabilities. A further ** percent stated that they offered self-serve or templated creative tools to help advertisers scale across formats. According to the same study, over **percent of global marketers included commerce media in their marketing strategy.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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