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Marketers' approach to commerce media worldwide as of November 2025

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Sources

Release date

November 2025

Region

Canada, France, Germany, United Kingdom, United States

Survey time period

July to November 2025

Number of respondents

788 respondents

Special properties

among commerce media decision-makers at the retail, financial services, travel and hospitality, transportation and logistics, real estate and home services, quick-service restaurant, and automotive industries

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Marketers’ adoption of commerce media worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 29, 2026

During a late 2025 survey among marketers in Canada, France, Germany, the United States, and the United Kingdom, approximately ** percent said commerce media was an integral part of their growth strategy. An additional ** percent reported offering full-funnel commerce media across onsite, offsite, and in-store environments. About **** of respondents stated they were not even developing commerce media solutions, but rather having Initial discussions or running pilot programs.

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