Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026
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As of January 2026, about (or ** percent) of marketers and customer experience (CX) professionals surveyed worldwide said consumers either ignored or reacted negatively to generative artificial intelligence (GenAI) being integrated into a brand's marketing or CX. The remaining ** percent reported a positive response, with consumers welcoming GenAI brand integrations.
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Econsultancy (@econsultancy). (February 9, 2026). Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1660272/marketers-consumer-response-genai-brand-integrations/
Econsultancy (@econsultancy). "Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026." Chart. February 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1660272/marketers-consumer-response-genai-brand-integrations/
Econsultancy (@econsultancy). (2026). Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1660272/marketers-consumer-response-genai-brand-integrations/
Econsultancy (@econsultancy). "Marketers' Perception of Consumers' Response to Generative Artificial Intelligence (Genai) Being Integrated into a Brand's Marketing or Customer Experience (Cx) Worldwide as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2026, /statistics/1660272/marketers-consumer-response-genai-brand-integrations/
Econsultancy (@econsultancy), Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1660272/marketers-consumer-response-genai-brand-integrations/ (last visited July 19, 2026)
Marketers' perception of consumers' response to generative artificial intelligence (GenAI) being integrated into a brand's marketing or customer experience (CX) worldwide as of January 2026 [Graph], Econsultancy (@econsultancy), February 9, 2026. [Online]. Available: /statistics/1660272/marketers-consumer-response-genai-brand-integrations/
