As of January 2026, approximately ** percent of brand marketers surveyed worldwide reported expecting an increase in the importance of improving the customer experience and customer journey management over the following two years. Having the right skills and talent in place ranked second, mentioned by ** percent of respondents. According to the same study, little more than 50 percent of global marketers were optimistic about the future of marketing.
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Econsultancy. (January 21, 2026). Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. "Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026." Chart. January 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. (2026). Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1557185/expected-changes-marketing-factors/
Econsultancy. "Expected Increase in The Importance of Selected Factors for Marketing in The following Two Years According to Marketers Worldwide as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2026, /statistics/1557185/expected-changes-marketing-factors/
Econsultancy, Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1557185/expected-changes-marketing-factors/ (last visited July 15, 2026)
Expected increase in the importance of selected factors for marketing in the following two years according to marketers worldwide as of January 2026 [Graph], Econsultancy, January 21, 2026. [Online]. Available: /statistics/1557185/expected-changes-marketing-factors/
