Beauty and personal care e-commerce in the United States - statistics & facts
The online beauty and personal care market in the United States is the biggest in the world. In 2024, the U.S. market is estimated to generate approximately 61 billion U.S. dollars in revenue, used by over 85 million self-care devotees. The industry, once dominated by traditional retailers, has experienced a significant shift due to the substantial market share that online marketplaces now hold in the U.S. and the rise of social media.
