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Leading social media traffic referrers to amazon.com worldwide as of September 2025

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Release date

October 2025

Region

Worldwide

Survey time period

July to September 2025

Special properties

combined desktop & mobile web; excluding apps

Supplementary notes

Only desktop traffic was measured. 

Citation formats

Social media traffic referrers to amazon.com 2025

Published by
Yihan Ma,
Oct 23, 2025

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for over ** percent of referrals to the e-commerce platform between July and September 2025. Facebook.com and Reddit.com followed, contributing about **and *percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources.

Amazon's dominance

Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. 

Mobile presence

Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

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Social media usage in the United StatesSocial mediaBrands on social mediaMobile social media worldwideSocial media usage in the UK
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