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Leading product categories purchased by Generation Alpha in the United States in 2025

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Source

Release date

September 2025

Region

North America, United States

Survey time period

September 2025

Number of respondents

971 respondents

Special properties

Surveyed respondents were parents of children that belong to Generation Alpha*

Supplementary notes

The survey question was phrased as follows: "What does your [age] year-old use their allowance for?"

*Generation Alpha includes people born between 2010 and 2025. 

Citation formats

Top product categories bought by Gen Alpha in the U.S. 2025

Published by
F. Watty,
Oct 29, 2025

Snacks were the most popular products for consumers of Generation Alpha in the United States in 2024. Over **** of surveyed parents indicated that their Gen Alpha children use their allowance to buy toys. A further ** percent of children spend their money on toys.

The generation of the future

Generation Alpha, born after 2010, already makes up nearly ** percent of the global population. Their young age does not yet make them very relevant as consumers, but by 2030, this will change. In that year, Gen Alpha is projected to be responsible for over ** percent of global spending.

Gen Alpha is online

U.S. parents claim to be quite strict when it comes to allowing their kids to shop online. Nearly ** percent of parents stated that they rarely or never let their children shop online unsupervised. Nonetheless, U.S. Gen Alpha members are on social media on a daily basis, especially on YouTube and TikTok. 

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Topics

Gen Alpha online shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorPandemials in the U.S.TikTok Shop
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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