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Most purchased social commerce product categories in the United Kingdom (UK) as of March 2025

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Source

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Release date

March 2025

Region

United Kingdom

Survey time period

March 12, 2025

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

consumers who shop on social media

Citation formats

Leading product categories bought via social commerce in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

In March 2025, consumers in the United Kingdom (UK) gave insight into what products they most often buy through social commerce. The product category that was most purchased, by almost **** of the respondents, was clothing and accessories. This was followed by beauty and personal care items, with ** percent of respondents, while digital products were purchased the least. 

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