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Scenarios most likely to lead to the removal of a chief marketing officer (CMO) according to chief executive officers (CEOs) and chief financial officers (CFOs) worldwide as of September 2024

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Source

Release date

March 2025

Region

Worldwide

Survey time period

August and September 2024

Number of respondents

123 respondents

Special properties

among CEOs and CFOs

Supplementary notes

Up to three answers were possible.

The source does not specify the survey type.

Citation formats

Top scenarios likely to lead to CMOs' removal according to CEOs & CFOs worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2025

A 2024 survey asked chief executive officers (CEOs) and chief financial officers (CFOs) to select up to three scenarios that would likely lead to the removal of their companies' chief marketing officers (CMOs) from their roles. The CMO failing to deliver promised results from marketing strategies ranked first, mentioned by ** percent of respondents. A failure to adapt to changes in the business or marketplace followed, cited by ** percent, while ** percent of participants selected the CMO not earning the respect of the senior executive leadership team.

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