The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.
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Top sources to search for beauty products online worldwide 2025
In 2025, around ** percent of consumers of beauty products worldwide preferred to search for their products on online pharmacies and drugstores. Roughly ** percent of respondents preferred to use primary marketplaces, while about ** percent used search engines as their go-to choice for online beauty product searches.
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Wunderman Thompson Commerce. (October 3, 2025). Leading online sources for beauty product search worldwide in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading online sources for beauty product search worldwide in 2025." Chart. October 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2025). Leading online sources for beauty product search worldwide in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Online Sources for Beauty Product Search Worldwide in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Oct 2025, /statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading online sources for beauty product search worldwide in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1409203/beauty-product-inspiration-sources-worldwide/ (last visited July 27, 2026)
Leading online sources for beauty product search worldwide in 2025 [Graph], Wunderman Thompson Commerce, October 3, 2025. [Online]. Available: /statistics/1409203/beauty-product-inspiration-sources-worldwide/