According to a survey carried out among marketing agency executives in the United States and Canada in November and December 2024, ** percent of respondents identified AI-powered personalization as being the most impactful trend to the industry and/or their clients in 2025. This was followed by ** percent of respondents mentioning short-form video, while ** percent cited story-driven content visualization.Â
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MarketingCharts. (January 28, 2025). Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1553807/leading-trends-marketing-agencies-us-canada/
MarketingCharts. "Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024." Chart. January 28, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1553807/leading-trends-marketing-agencies-us-canada/
MarketingCharts. (2025). Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1553807/leading-trends-marketing-agencies-us-canada/
MarketingCharts. "Most Important Industry Trends in 2025 According to Marketing Agencies in The United States and Canada as of December 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Jan 2025, /statistics/1553807/leading-trends-marketing-agencies-us-canada/
MarketingCharts, Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1553807/leading-trends-marketing-agencies-us-canada/ (last visited July 30, 2026)
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024 [Graph], MarketingCharts, January 28, 2025. [Online]. Available: /statistics/1553807/leading-trends-marketing-agencies-us-canada/